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Stop Chasing Premium: Sell Smart Instead
We always hear that making your product affordable reduces your value. The idea is that if you say you’re premium, only premium customers who can afford your product will come. But is this really true? In this article, I will explain why this mindset is not just wrong but dangerous. I’ll prove it using two big business examples that will shift your thinking.
What Is Premium?
Let’s begin by understanding what “premium” means.
Premium means something of superior quality that someone is willing to pay a lot of money for. That sounds fair. But here’s what many entrepreneurs forget to ask
- Is my product really of superior quality?
- Is my immediate environment full of people who can afford it?
- Do I even know how to reach and speak to the right audience?
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How To Properly Position Yourself To Make Sales
Almost every business owner knows what to do, but the problem is always how to do what they know. It is important that you gain enough clarity before you can really scale up a business, and that is what I would like to discuss here in this guide. I will be sharing what I have used with a willing client who has actually seen results.
Let’s talk about how to properly position yourself in a way that will lead to making sales. From being noticed to actually closing the deal. Like I always say, everything begins from the mind. Your brand or business is as noticed as you make it to be, starting from your mind and perception. Your client’s perception will solely depend on how you perceive your brand.
To make it easier to understand, what is a brand? A brand is the end result of an idea, the physical evidence of the BIG IDEA you had in your heart. If you thought of your business as a small one, then it will be a small one. I will tell you why: when you see it as a small brand, you will only decide to take small actions that will help to keep it small. However, when you see it as a big brand, you will take big actions to keep up with the standard that you’ve already imagined.
Microsoft is exactly what Bill Gates thought it to be. I know these secrets will help you position your brand as a top brand in the making. Below are five things that help position you properly before your clients and lead to actual sales: read more
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